Welcome:
About Brandbeat:
Brandbeat is an award winning branding consultancy, headquartered in Dubai, United Arab Emirates. Formed in 1998, we have created some of the Worlds best-known Arab brands from the pre-eminent luxury hotel Burj Al Arab to leading Islamic banks, the National Commercial Bank of Saudi Arabia (NCB) and Qatar Islamic Bank (QIB) as well as telecommunications retailer Axiom and emerging jet manufacturer Emivest Aerospace.

At Brandbeat we believe in building value through improved user experiences. Through our collaborative and meticulous process we create focus; we differentiate and validate; we design experiences; we manage and protect our clients equity.

Whether you are looking to create a new brand, reposition to optimize opportunity, or rationalize your brand architecture in such a way that it reorganizes and revitalizes your company. Brandbeat engages the best talent to strike the right balance of strategy and creativity to deliver a truly great brand.

Discover:
Offering a well-rounded combination of strategic, creative and brand management expertise – Brandbeat has cultivated a modular approach to branding. Our flexible branding system ensures our clients receive tailored solutions that create a memorable connection with their clients and customers.

We discover, create, shape and activate.

At Brandbeat, we empower brands to reflect, enhance and enable our client’s business strategy.

Network:
It takes global standards combined with local knowledge to understand the regions markets. Brandbeat is the specialist-branding consultancy of the regions largest integrated communications network MCN (Middle East Communication Network). MCN provides Brandbeat with access to the experience, insights and resources of 13 agency brands, 1700 people in 68 offices across 18 countries. Additionally, MCN is part of the world’s largest network of communications agencies IPG (Interpublic Group). This provides our clients access to the most comprehensive set of communication tools and professionals in the world.

Key Members:
Noel Tabb:
Noel is the driving force behind Brandbeat and has worked for over two decades in the areas of brand creation and strategy, with a focus on the Financial Services, Telecommunications, Hospitality, Industrial and Corporate sectors. His unique experience in creating Arab World brands and launching them internationally across multiple communication platforms gives him unique local insights and knowledge. Noel has spent most of his professional career with MCN, the regions largest integrated communication network and member of the Interpublic Group (IPG).

Over the years, his career has taken him to Dublin, London, Johannesburg, and Dubai, Noel has directly contributed to global, pan-regional and national brand communications programs for African National Congress (ANC), Burj Al Arab, Axiom, Fono, NCB, Landrover, BMW, Bank Al Bilad, QIB, Qinvest and many more.
Noel’s work has been recognised both regionally and internationally with accolades from Cannes Lions Advertising Festival (International), The New York Festival (International), London International Advertising Awards (International), International Advertising Awards IAA (Regional and International) and The Loeries (South Africa).

Nick Whetham:
Nick is responsible for the growth and development of Brandbeat in the MENA region. With over 10 years experience gathered in Sydney, Australia with agencies such as Proximity, Wunderman and JWT. Nick’s most recent position was Head of Direct and Interactive at MJW Hakuhodo working across the Asia Pacific region. During his career Nick has worked on successful integrated campaigns for a diverse range of clients including ING Bank, Jaguar, IBM, Air New Zealand, Telstra, Domino’s Pizza and Dell Computers.

Andy Langdell:
Heading the client servicing department of Brandbeat, Andy project manages and oversees all of Brandbeat’s client liaisons. His focus is on providing strong direction for both client and creative teams.

Andy began his career in London but has spent the last five years in Dubai; initially working for a regional brand design consultancy, where he managed, maintained and provided creative strategic guidance to a number of blue chip clients including Nakheel, ADCB, Hilton Hotels, Dubai Industrial City (Tatweer), Dubai World Central and Jafza.

Andy has extensive experience with projects covering the full range of creative services; from advertising and interactive campaigns to branding activities. The latter being his passion, he recently joined Brandbeat to contribute to the team’s stellar regional reputation.

Engage:
Evaluate:
BRAND AUDIT
CONSUMER RESEARCH
CONSUMER INSIGHTS
BRAND REALISATION
WORKSHOPS
INTERNAL ASSESSMENTS

Plan:
BRAND STRATEGY
BRAND ARCHITECTURE
BRAND VALUES
BRAND PERSONALITY
BRAND POSITIONING
TONE OF VOICE
VALIDATIOIN

Design:
CORPORATE DESIGN
BRAND IDENTITY
NAMING
BRAND ARCHITECTURE
WAY-FINDING
INFORMATION DESIGN
PACKAGING
BRAND ENVIRONMENTS
SONIC LOGOS
AUDIO BRANDING
LAUNCH CAMPAIGNS
LAUNCH EVENTS

Implement:
PRINT PRODUCTION
PHOTOGRAPHY
CORPORATE FILMS
3D MODELLING
PROTOTYPING

Manage:
BRAND GUIDELINES
BRAND MANAGEMENT
CONSISTENCY REVIEWS
EMPLOYEE BRAND EDUCATION
BRAND EVALUATION
BRAND BEHAVIORAL CODE

Contact Us:
Brandbeat
Level 4, Emarat Atrium, Sheikh Zayed Road
P.O. Box 6834, Dubai, UAE
T: +971 4 321 6615
F: +971 4 321 1546